Mobile Phones and Services – Untapped Market Opportunities

Mobile phone market population demographic shows significant untapped opportunities for both older and younger customer groups.

Aideas addresses the shortfalls in the design and usability & taps into a new demographic areas.

Reduced complexity — Enhanced usability

Key mobile phone features of the 'silver surfer':

• make and receive phone calls
• send and receive text messages
• change the ring volume
• work when abroad
• take the odd photo

Different Mobile Services could give significant value-add to some individuals. Services should similar to mobile handsets be non-intrusive and simple to operate.

Add requests and feedback for design solutions and products below.

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